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Nfl
Masters in Branding, School of Visual Arts, 2023
Course: Anthropology of Branding
Instructor: Dr. Brad Davidson
Challenge:
Create a brand extension for the NFL which leverages their strengths and expands the brand into a different arena.
Strategy:
Putting NFL’s exceptional coaching, leadership, and teamwork in a professional consulting setting.
Outcome:
Development of “Playcall”, an NFL consulting company which specializes in team building workshops and techniques, led by retired NFL coaches.
The NFL has been in the coaching and teamwork business for over a century, generating billions of dollars with their success.
Coaches are significant in the outcome of a team's performance.
Retired NFL coaches offer their expertise through channels such as speaking events or books.
Many employees value teamwork, citing it as an integral part of their job.
Not all teamwork is ideal, leaving much room for improvement from third parties.
When collaboration goes well, it boots performance and makes employees feel better about their work.
Playcall, an NFL consulting company, using the coaching and teamwork expertise from the largest sports league in the U.S. to help workplaces thrive.
Playcall aims to turn the NFL's knowledge of teamwork, team dynamics, and leadership into a service.
Playcall will offer various team building solutions which can take place over a workshop or several sessions, leaving strategies in place for future use.