Wework
Masters in Branding, School of Visual Arts, 2023
Course: Business and Branding Strategy
Instructor: Bret Sanford-Chung
Challenge:
How can WeWork make co-working spaces appealing after the pandemic?
Strategy:
Develop co-working spaces that align with the hybrid working and allow like-minded professionals to find community among each other
Outcome:
Enhancing existing WeWork spaces to meet hybrid working needs, creating spaces tailored to the industries whose employees use WeWork most to foster community within their niche, and adjusting spending in areas such as leases, amenities, and other “We” initiatives.
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Strategy: making spaces specialized for hybrid working and industries which use WeWork space most, in addition to financial adjustments.
Investing in enhanced technology setups and spaces to better support hybrid employees.
Give employees who require special software or hardware a designated space to access them and collaborate with others in their industry.
Renegotiating existing leases and restructuring how money is spent in each location in order to best support WeWork through Chapter 11 bankruptcy.